Publisher description for Breakthrough : how great companies set outrageous objectives, and achieve them / Bill Davidson.
Bibliographic record and links to related information available from the Library of Congress catalog
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A renowned management consultant reveals how great companies get that way
The most successful companies in the world are constantly challenging themselves to do even better than last year. They set goals that look unrealistic-and then they achieve them. This book is designed to help executives foster the intensity, the spirit, and the teamwork to achieve the unrealistic result. By setting a grand goal-not a goal that leaders know they can reach easily, but an outrageous, seemingly unreachable goal-companies create the urgency to achieve that leads to outrageous success. Breakthrough! has a single, simple purpose: it is designed to help executives lead their teams to peerless, unsurpassed performance. It will help leaders define a grand goal and engage the organizations to pursue and achieve that goal, no matter how difficult the challenge seems. Based on a ten-year landmark study of more than seventy bold, breakthrough companies such as IBM, Dayton-Hudson, Progressive Insurance, EMC, American Standard, Charles Schwab, and Dell computer, this book shows how these remarkable companies adopted outrageous objectives and then did what it takes to achieve remarkable results. In the author's words, if there's only one lesson this book teaches, it's this: "No person or firm will ever achieve greatness without an outrageous objective, and none will endure unless they embrace new outrageous objectives."
Williams H. Davidson (Palos Verdes, CA) is a former tenured professor of management at the Marshall School of Business, University of Southern California. He founded MESA Research, a management consulting firm acquired by Deloitte and Touche in 1996.
Library of Congress subject headings for this publication: Organizational change, Success in business