Publisher description for Just ask a woman : cracking the code of what women want and how they buy / Mary Lou Quinlan.


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Counter Praise for JUST ASK A WOMAN "Just when you think you know it all, Mary Lou Quinlan helps you with your thinking in a new and wonderful way. If you want to capture a larger piece of your market, read this book." -Gordon Bethune, Chairman of the Board and Chief Executive Officer Continental Airlines, Inc. "Mary Lou's fascinating book delving into the commonsense insights of women toward products both mundane and high tech is a watershed event. Mary Lou shows that women are both procedural and disciplined (many even use an ‘informal board of directors' to confirm their own opinions), and marketers who don't take them seriously do so at their own peril." -Rance Crain, Editor-in-Chief, Advertising Age "A deeply insightful and actionable articulation of how women live today, their deepest feelings and hopes and desires. There's a depth of understanding here that clearly reveals the enormous experience that Quinlan has had in marketing and advertising." -John Pepper, Chairman, Executive Committee of the Board Procter & Gamble "Think you know how to make women buy your product? Think again. Mary Lou Quinlan surprises and delights with insight into what it takes to sell almost anything to any woman." -Melanie Wells, Senior Editor, Forbes "Mary Lou Quinlan harnesses her decades of experience to provide powerful insights into how to not only ‘ask a woman' but also to listen to her. Highly readable, this book speaks cogently to practicing and aspiring marketers about tapping into the minds and pocketbooks of women. Quinlan provides a guide to smarter and better marketing." -Stephen A. Greyser, Professor of Marketing and Communications Emeritus Harvard Business School

Library of Congress subject headings for this publication: Women consumers United States, Marketing United States, Women United States Attitudes