Publisher description for Advertising for dummies / by Gary Dahl.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Big-time advertising secrets for small and mid-size business owners! This valuable reference takes a comprehensive look at all aspects of advertising. It includes:
Information on Internet, electronic, print, radio/TV, and billboard advertising
Strategies for developing and budgeting for an advertising plan
Advice on how to effectively buy time and advertise on radio and television
A glossary of ad-speak" so you can talk to agencies like a pro"
Library of Congress subject headings for this publication: Advertising