Publisher description for The semiotic challenge / Roland Barthes ; translated by Richard Howard.
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Most of these essays were written between 1963 and 1973 and constitute either the elements of the semiotic discipline or the analysis of texts--ranging from the Bible to advertising--in order to determine the site of possible meanings in narratives. Intent on discovering signification's importance in art as well as life, Barthes sets up a rigorous system and puts it to work.
Library of Congress subject headings for this publication: Semiotics, Discourse analysis