Publisher description for The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly.

Bibliographic record and links to related information available from the Library of Congress catalog

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Focused strategies for writing hard-hitting, results-based Web copy

The Web is a fascinating and boundaryless marketing medium­­and, like any new sales frontier, it has its own set of rules and attitudes for writing successful advertising, marketing, and sales copy. The Online Copywriter's Handbook is a clear, practical, and authoritative guide to key differences between writing for the Internet and writing for print. It covers general fundamentals of writing effective Web copy plus specific Web copywriting tasks from websites and home pages to Internet direct mail, banner ads, and more.

Numerous innovations and benefits include:

Library of Congress subject headings for this publication: Internet marketing, Advertising copy, Electronic commerce