Publisher description for Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis.


Bibliographic record and links to related information available from the Library of Congress catalog


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Counter This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.

Library of Congress subject headings for this publication: Broadcasting United States Planning, Radio programs United States Planning, Television programs United States Planning