Publisher description for Creating business advantage in the information age / Lynda M. Applegate, Robert D. Austin, F. Warren McFarlan.


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Counter Harvard Business School Cases are world renowned for their extensive and thorough exploration of strategic issues. We are offering a selection of recent HBS cases with four module introductions as a stand-alone product for the first time to offer greater flexibility for packaging with other MH/Irwin products. This book is written for students and managers who desire an overview of e-business and contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader;s experience with IT, but it is assumed that the reader has some course work or work experience. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology and E-Business.

Library of Congress subject headings for this publication: Electronic commerce, Business Computer network resources, Internet