Publisher description for Consumers / Eric Arnould, Linda Price, George Zinkhan.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.
Library of Congress subject headings for this publication: Consumer behavior, Consumer behavior United States