Publisher description for Media communication : an introduction to theory and process / James Watson.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
This book offers a much-needed introduction to studying the media--how the media function, how they are controlled, and the effect they have on their audiences. It provides clear coverage of the key concepts and ideas that are central to media studies, exploring important debates in the discipline and the theories and research evidence that underpin them.
Library of Congress subject headings for this publication: Mass media