Publisher description for Globalization or regionalization of American and Asian car industry? / edited by Michel Freyssenet, Koichi Shimizu, Giuseppe Volpato.
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The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenization of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
Library of Congress subject headings for this publication: Automobile industry and trade United States, Automobile industry and trade Asia, Globalization Economic aspects