Publisher description for Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson.
Bibliographic record and links to related information available from the Library of Congress catalog
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In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
Library of Congress subject headings for this publication: Advertising Cost effectiveness, Small business Management