Publisher-supplied biographical information about contributor(s) for Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon Linoff.


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MICHAEL J. A. BERRY and GORDON S. LINOFF are the founders of Data Miners, Inc., a consultancy specializing in data mining. They have jointly authored some of the leading data mining titles in the field, Data Mining Techniques, Mastering Data Mining, and Mining the Web (all from Wiley). They each have more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.

Library of Congress subject headings for this publication: Data mining, Marketing Data processing, Business Data processing