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BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, one of the worlds top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abbe National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!

Library of Congress subject headings for this publication: Marketing Planning, Advertising Planning, Strategic planning, Business planning, Industrial management