Publisher-supplied biographical information about contributor(s) for Web metrics : proven methods for measuring Web site success / Jim Sterne.


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JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

Library of Congress subject headings for this publication: Web sites Evaluation, Software measurement, Telecommunication Traffic Measurement, Electronic commerce Forecasting, Internet marketing