Publisher-supplied biographical information about contributor(s) for Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.

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MICHAEL J. A. BERRY and GORDON S. LINOFF are the founders of Data Miners Inc., a respected data mining consultancy. When not actively engaged in data mining projects, they present classes and seminars that have been well received around the world.

Library of Congress subject headings for this publication: Marketing Data processing, Data mining, Business enterprises Computer networks Management