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IRWIN ROSS was retained to assist in the writing of The EVA Challenge with Joel Stern and John Shiely. In addition to this widely popular treatise, he has written several other books, among them The Loneliest Campaign: The Truman Victory of 1948, The Image Merchants, and Shady Business: Confronting Corporate Corruption. He is a former roving editor of Reader’s Digest and over the years has written for a variety of other magazines, including Fortune and Harper’s, as well as Stern Stewart’s EVAngelist.
Library of Congress subject headings for this publication: Economic value added, Corporations Valuation, Capital investments Decision making, Managerial economics