Publisher-supplied biographical information about contributor(s) for Model business plans for product businesses / William A. Cohen.
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WILLIAM A. COHEN is Professor of Marketing and Director of the Small Business Institute at California State University, Los Angeles. He is the author of 31 business books, including Building a Mail Order Business and The Entrepreneur and Small Business Problem Solver, both published by Wiley.
Library of Congress subject headings for this publication: Business planning, New business enterprises Planning