Publisher-supplied biographical information about contributor(s) for The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets / Robert W. Bly.


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ROBERT W. BLY is an independent copywriter and advertising consultant. He has done freelance copywriting and advertising for a wide range of corporate clients including Chemical Bank, Associated Air Freight, Allied-Signal, ITT, Online Software, and many others. He is also a successful author of more than a dozen books, including Targeted Public Relations and The Elements of Business Writing.

Library of Congress subject headings for this publication: Advertising, Direct-mail, Commercial catalogs, Advertising fliers, Pamphlets