Publisher-supplied biographical information about contributor(s) for Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.


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David A. Aaker is the J. Gary Shansby Professor of Marketing Strategy at the University of California at Berkeley. He is the author of over 70 articles and eight books on branding, advertising, and business strategy and is one of the most widely cited authors in the field of marketing today.


Library of Congress subject headings for this publication: Brand name products Valuation United States Management, Intangible property Valuation United States Management